Privacy Policy

This Privacy Policy explains how Fresh Turf (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our website at freshturf.com or contact us to schedule a turf consultation or service. Please read this policy carefully before providing us with your information.

1. Information We Collect

We collect information you provide directly to us when you:

  • Complete our Turf Health Assessment form
  • Schedule a consultation or book a service
  • Contact us by phone, email, or through our website
  • Sign up for a recurring maintenance plan
  • Communicate with us before, during, or after a service visit

 

Personal Information
This may include your name, home address, email address, phone number, and details about your property (such as turf size, pet ownership, and service history).

Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and browsing behavior, including your IP address, browser type, pages visited, and the date and time of your visit. This information is collected through cookies and similar technologies to help us improve our website experience.

Information from Third Parties
We may receive information about you from third-party platforms such as Google when you find us through search or advertising. We do not purchase data lists or acquire your personal information from data brokers.

2. How We Use Your Information

We use the information we collect to:

  • Schedule and perform turf sanitation, restoration, and maintenance services at your property
  • Communicate with you about your consultation, appointment, or ongoing maintenance plan
  • Send service reminders and follow-up communications related to your account
  • Provide you with estimates, invoices, and service documentation
  • Respond to your questions, requests, or concerns
  • Improve our website, services, and customer experience
  • Comply with applicable laws and protect our legal rights

We do not sell your personal information to third parties. We do not use your information for automated decision-making that produces legal or similarly significant effects.

3. How We Share Your Information

We may share your information only in the following limited circumstances:

Service Providers
We may share your information with trusted third-party vendors who assist us in operating our business, such as scheduling software providers, payment processors, or email communication platforms. These providers are contractually required to protect your information and may only use it as directed by us.

Legal Requirements
We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the safety or rights of Fresh Turf, our customers, or the public.

Business Transfers
In the event Fresh Turf is acquired, merged, or undergoes a change of business ownership, your personal information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on our website.

4. Cookies and Tracking Technologies

Our website uses cookies – small text files stored on your device — to enhance your browsing experience. We use cookies to:

  • Remember your preferences and form inputs
  • Analyze website traffic and performance
  • Understand which pages and content are most useful to visitors

You can disable cookies through your browser settings. However, doing so may limit certain features of our website. We do not use cookies to track you across unrelated third-party websites.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, or as required by applicable law. Customer service records and billing information are generally retained for a minimum of five (5) years following the last service date. You may request deletion of your information at any time (see Section 7).

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. This includes using secure forms for data submission and limiting access to customer information to employees who need it to perform their job functions.

However, no method of transmission over the internet or electronic storage is 100% secure. While we work to protect your personal information, we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • Access – request a copy of the personal information we hold about you
  • Correction – request that we correct inaccurate or incomplete information
  • Deletion – request that we delete your personal information, subject to legal retention obligations
  • Opt-out of marketing – unsubscribe from promotional communications at any time by clicking the unsubscribe link in any email or contacting us directly
  • Data portability – request your information in a portable, commonly used format

To exercise any of these rights, please contact us using the information in Section 9 below. We will respond to your request within 30 days.

8. Children’s Privacy

Our website and services are directed to adult homeowners. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will promptly delete it.

9. Texas Privacy Rights

As a Texas-based business, we comply with applicable Texas data privacy requirements. Texas residents have the right to request information about the categories of personal data we collect, the purposes for which it is used, and any disclosures made to third parties. To submit a request, contact us using the details in Section 9.

10. Third-Party Links

Our website may contain links to third-party websites (such as review platforms or payment portals). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page. Your continued use of our website or services after any changes constitute your acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please reach out to us directly.

COMPANY

Fresh Turf

LOCATION

Houston, Texas

PHONE

(713) 555-0123

EMAIL

info@freshturf.com